From Monday (9 June), ITV Encore will launch with Dunelm branding and idents on Sky’s connected platforms on and will be available via Sky Channel 123.
The broadcast sponsorship package has been negotiated by ITV Commercial and Newcast, ZenithOptimedia’s branded content division. The sponsorship idents have been produced by MWO and ITV Creative.
ITV's ambitious pay TV service is the broadcater's first channel in eight years, and will become home to some of the broadcaster's hit drama series of recent years.
The triple Bafta award-winning Broadchurch will be the centre piece of ITV Encore’s launch week schedule airing in double bill slots across the opening week. Other highlights will include Mrs Biggs, The Ice Cream Girls, Lucan and DCI Banks.
Nick Wharton, chief executive at Dunelm, said: "We are very pleased to be the inaugural and exclusive sponsor for ITV Encore and are confident that audiences will enjoy the new channel. Our customers loved our first national TV advertising campaign and this partnership will provide the opportunity to introduce more viewers to the Dunelm proposition and our range of fantastic products for the home"