Tyre manufactures like Dunlop are united by a long-running problem. Tyres are invariably distress purchases, making branding difficult.
Dunlop attempted to change that with a visual tour de force aimed at fixing its name firmly in drivers’ minds.
The commercial certainly broke the mould of tyre advertising with its surreal landscape and a malevolent magician who tries to impede a car with a series of obstacles including a road scrubbed with soap and a cascade of marbles.
Set to the Velvet Underground’s Venus in Furs, the ad had a nightmarish quality and was one of the most original and controversial creations of the 90s.