DuPont puts $50m global task in play

- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated $50 million (£30 million) plus global corporate image campaign.

- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated $50 million (£30 million) plus global corporate image campaign.

It is understood that roster shops Saatchi & Saatchi, BBDO Worldwide and Young & Rubicam have been invited to present against J Walter Thompson and Ogilvy & Mather, both New York.

Y&R handles DuPont's Lycra and Silverstone brands while BBDO handles Stainmaster carpets. Saatchis most recent image effort for DuPont was its 'Human Elements' campaign.

A decision is expected as early as January. The review could see the end of the DuPont tagline: "Better things for better living," created by BBDO in 1935.

DuPont, which owns the trademarks to such names as Teflon, recently spun off oil company Conoco and spent more than $3 billion to acquire various pharmaceutical and agricultural companies.







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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).