Duracell 'day in the life' by Woods Witt Dealy & Sons

The hip hop star Jay-Z features in a new integrated campaign for Duracell, created by the New York-based agency Woods Witt Dealy & Sons, to promote the Duracell Powermat 24-Hour Power System, a portable device that allows users to charge their smartphones while on the move.

The tagline for the campaign is: "Never be powerless." The TV spot was written by Bevan Mahaney and Oliver Adriance, and art directed by Dan Gearity, Eric Altbush and Anais La Rocca. It was directed by Anthony Mandler.