DWP calls media planning review

The Department for Work and Pensions is reviewing its media planning requirements.

DWP: it is reviewing its media planning requirements
DWP: it is reviewing its media planning requirements

Agencies have been invited to register their interest. The brief is for shops on the government’s roster which includes Manning Gottlieb OMD, MEC and MediaCom.

The process is being run through the Crown Commercial Service. The DWP has previously chosen a different agency for each of its campaigns, but it now wants to appoint a single agency for future campaigns.

Carat handles media buying for the government.

A spokeswoman said: "We are reviewing our approach to media planning, moving from individual suppliers for each campaign to a single agency which will work across all campaign activity.

"The competition is being managed by CCS through the existing media planning framework, and follows the expiry of some existing campaign contracts."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published