Dylan Jones to steer GQ away from laddism

Dylan Jones, former group editor of Wagadon, is to step into the GQ editorship following the abrupt departure of James Brown in February.

Dylan Jones, former group editor of Wagadon, is to step into the GQ

editorship following the abrupt departure of James Brown in

February.



Jones, who for the last year has been editor at large at The Sunday

Times, will take up the editorship in April.



He is expected to steer the magazine away from the laddish stance which

it adopted under Brown, the co-founder and former editor of Loaded.



When Brown resigned from GQ in February, the magazine’s publisher, Peter

Stuart, told Campaign that the March issue, which included a feature

listing the Nazis and Field Marshal Rommel among the ’200 most stylish

men of the century’, had ’suffered from a lapse of taste and errors of

judgment’ (Campaign, 26 February).



Conde Nast is keen to return to an upmarket title which sits comfortably

alongside the company’s other magazine brands, which include Vogue and

Vanity Fair.



Nicholas Coleridge, Conde Nast’s managing director, said: ’Dylan has a

great journalistic track record and is as cool as Armani and better

dressed than Tom Wolfe. GQ always has been and remains the

biggest-selling of the upmarket men’s magazines and Dylan joining the

magazine underscores that. We want a smart, lively vibrant men’s

magazine.’



Jones, who at Wagadon oversaw men’s titles such as The Face, Arena and

Arena Homme Plus, commented: ’In the men’s market, GQ is the brand

leader, the title that can attract the best possible writers and

photographers; not only is it the best designed men’s magazine, it also

has the best fashion coverage. As a brand, it covers all bases. My job

is to make the brand even stronger.’



Meanwhile, Conde Nast has created the new position of marketing director

with the appointment of Jean Faulkner, who was its media research

director.



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