- edge/gmc has won the £2 million Dyno Rod account following more than a year of discussions.
The agency will work on both a business-to-business and consumer integrated campaign for the Dyno Rod brand as well as its Dyno Locks and Dyno Kil brands and franchises.
Neil Campbell, account director on the brand at edge/gmc, said:"It is a great compliment that a brand as well known and powerful as Dyno Rod has entrusted a new agency with its ambitious development plans for the new millennium."
Clive Smith, Dyno Rod's marketing director said; "We have some complex communication issues to address. We felt that edge/gmc offered us the bespoke team with the creative expertise to meet this challenging brief."
Media will be handled by Manic Media.