Dyson expected to launch first robotic vacuum cleaner

Dyson is expected to launch its first robotic vacuum cleaner later this week, following the launch of a cryptic YouTube video.

Dyson: launches teaser campaign
Dyson: launches teaser campaign

The video, entitled, "Dyson project N223: what new technology is ready for launch?" shows a panoramic view of a camera watching technicians at work. It cuts to a shot flickering between Dyson’s logo and the date "4th September".

The only text accompanying the video is, "16 years. 200 engineers. £28m investment. The result? Tell us what you think it is. #DysonInvents."

The 25-second clip, which rolled out last week, has already been viewed over 350,000 times on YouTube.

Although the brand has not confirmed, many speculate that Dyson is on the verge of revealing its first robotic vacuum cleaner product, allowing it to take on brands such as Miele, Samsung and LG.

It follows the announcement earlier this year that Dyson invested £5m in a robotics lab at Imperial College, London.

In June, Dyson was voted alongside Amazon, Google and Apple as the most entrepreneurial of blue-chip companies by a panel of business experts.

The ‘Super Entrepreneurs’ report from the Marketing Agencies Association placed the four companies in the double-A category, ahead of brands such as Facebook, Samsung and Twitter.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published