Dyson kicks off £130m media contest

Dyson, the brand best known for its vacuum cleaners, is reviewing its estimated £130 million global media planning and buying account.

Dyson: PHD is the incumbent on the £12m UK business
Dyson: PHD is the incumbent on the £12m UK business

The incumbent on the £12 million UK business is PHD, while Mindshare looks after the bulk of its markets in mainland Europe. UM handles the media planning and buying for North America.

Sarah Stevens, the senior category specialist at Dyson, is handling the review. It is being led out of Dyson’s UK headquarters in Wiltshire. Chemistry meetings are being held next week.

Agency sources said that Dyson is exploring the be­nefits of consolidating into a global network. Dyson is active in 40 countries around the world.

PHD was appointed to the UK account in 2010 after a pitch process. In the same year, Dyson launched a review of its pan-European business, which was retained by Mindshare. Both reviews were handled by AAR.

Dyson has handled its creative in-house following its split from VCCP in 2007.

In March, Dyson failed to convince the Advertising Standards Authority to ban a TV spot for the vacuum cleaner brand Vax after questioning the substance of its "outstanding suction power" claims. The ASA ruled that it was not misleading.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published