Dyson to push into robotics and AI with second campus

Dyson, the vacuum and electronics brand, is to build a new 500-acre campus decided to robotics, artificial intelligence and batteries.

Dyson: PureLink product designed to rid household air of pollutants
Dyson: PureLink product designed to rid household air of pollutants

The company is planning to spend £2.5bn on research and development and boost the number of people it employs in the UK from 3,500 to around 14,000.

Sir James Dyson, the company’s founder, told The Times: "We are very excited about the opportunities AI and greater connectivity will bring. There is still sometimes a perception that we’re a vacuum cleaner company but we’re now focused on software and writing algorithms as well as hardware.

"It’s the reverse of what companies such as Google are doing by getting into hardware."

The campus will be built on a former RAF airfield in Wiltshire, near Dyson’s existing Malmesbury site, which will be retained.