E-cigarette brand launches with Reservoir Dogs pastiche

Production company DHP has created a film for new e-cigarette brand 7Stripe, playing on a torture scene from Quentin Tarantino movie Reservoir Dogs.

7Stripe: film shows a tied-up man being covered in petrol
7Stripe: film shows a tied-up man being covered in petrol

7Stripe owner Mulbridge engaged PR agency Hudson Sandler to raise awareness of its product, which launched earlier this week.

Hudson Sandler invited ideas for a viral film from a number of production companies and awarded the brief to DHP, which conceived the idea. The director was Ben Collins.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More