Unisys, Pricewaterhouse-Coopers and Hewlett-Packard have all signed
up for the launch issue of e-commerce magazine, e-first.
E-first hits the newsstands on 10 February. The publication is aimed at
board-level directors and government executives who develop e-commerce
business for their organisations. The initial print run will be
Publisher Bob Lefroy, who also publishes Business Money, said: ’For some
reason, existing internet and e-commerce titles are adopting the racy,
techie, American approach to the subject.’
He continued: ’This is alien to UK senior executives entrusted with
developing new business models around e-commerce for long established
E-first CEO David Rose sold the advertising for the first issue himself,
although he is now searching for an experienced ad sales manager.
’We did have a sales executive but, to be honest, they didn’t understand
e-commerce - very few people do - so I ended up selling it myself,’
explained Rose. ’I have very good contacts with blue-chip organisations
like PricewaterhouseCoopers and Hewlett-Packard.’
Rose added that the future sales manager should have aspirations to
become the marketing director and take total control of e-first’s sales
and marketing activities.
There are now a number of titles competing in this market - Haymarket’s
Internet Business, Future’s Business 2.0 and MDI’s Business 21 among
others - but Rose insisted he hadn’t heard of most of them.
’I’ve heard of a magazine called e-business,’ he said, ’but not the
others. I’ve always followed the IBM philosophy of not worrying about
the competition - just do what you’re going to do and do it well.’
The chief executive added that advertising rates in the first few issues
have been set at affordable levels so that British-based e-commerce
systems and service providers ’can compete with their American rivals
who are frequently better resourced’.