E! News to focus on Facebook Live and Snapchat Discover

E! News, the entertainment channel, is focusing its efforts on Facebook Live and Snapchat Discover after adding digital execs to its leadership team two months ago.

Snapchat Discover: launched last year
Snapchat Discover: launched last year

The channel has been experimenting with Facebook Live since March and plans to have five weekly shows on the platform from September, according to Digiday.

On Snapchat E! News will have a weekly series called The Rundown.

For its TV shows, the broadcaster is making more use of data and analytics.

E! News is part of parent company NBC Universal’s original content deal with Snapchat, which last year launched Discover to pull in stories from media partners including Vice, MailOnline and CNN.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published