E-space, the internet ad sales group, has landed the contract for
WH Smith Online.
Nigel Weekes, agency sales executive, is heading advertising sales for
the ISP - a job that has previously been done inhouse.
Weekes and sales executive Greg Preston have already signed up the BT
ISP subsidiary BT Together, Vauxhall, the online bank First-e and the
telecoms provider Quip since winning the business two weeks ago.
The advertisers are all running banner campaigns. In addition to selling
banners and buttons, Weekes will be talking to potential clients and
agencies about WH Smith’s wider retailing strategy. E-space is keen to
start negotiating partnership deals on behalf of WH Smith’s existing and
Visitors to WH Smith’s site can shop for books, music, DVDs, videos,
magazines, stationery and games. They can also access current affairs
and sports news, click through to an educational sub-site linked to BBC
Education, and register to use the organisation’s internet access and
Lesley Saville, marketing director at WH Smith Online, said: ’We are
adding features to our service all the time, making it attractive to
almost anyone on the net. Users have a great opportunity to acquire
knowledge and products from us. The combination of our name, content and
retail offering make a unique advertising opportunity.’
E-Space already sells space and handles partnership deals for Tesco,
Reuters and Ericsson. The company is also an internet publisher and has
a team of journalists providing editorial content.
Neil Morgan, E-Space’s chairman, said: ’We have learned a great deal
about advertising to online shoppers in the UK through working with
Tesco over the past year. We believe we can use our experience to
generate maximum revenue for both WH Smith and Tesco.’
WH Smith launched its ISP in April last year - promoting it via CDs in
stores across the UK - and it now has 205,000 users. The retailer also
sells books on Open and is the first bookshop to launch a WAP retailing