EA Games appoints 12-year-old for new Wii game

LONDON - Is being a creative a young person's game? EA Games certainly seems to think so - putting a 12-year-old in charge of its latest TV spot.

Blake Simon re-scripted a TV ad for EA's Nintendo Wii game Spore Hero.

The ad is set to hit TV screens later today.

Blake said: "It was great fun bringing the advert to life, and I’m really looking forward to seeing it on TV. ‘I’d definitely like to do more directing."

Craig Auld, EA Games' marketing manager, said: "He did a great job and, who knows, there could be a vacancy for him here in a few years!"

View Blake's ad above and let us know below whether you think your job is under threat.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More