EA Games appoints Agency Republic to launch ad task

LONDON - EA Games has appointed Agency Republic to handle the global through-the-line advertising for the launch of its new first-person shooter computer game, Battlefield Bad Company 2.

EA Games…integrated brief
EA Games…integrated brief

The agency scooped the business after a pitch against two undisclosed agencies.

Wieden & Kennedy Amsterdam, which has previously produced a number of campaigns for EA, was not involved in the pitch.

As well as producing digital advertising for the game, the agency has also been briefed to produce a TV campaign that will launch in the run-up to its release early next year.

Agency Republic has produced digital advertising for a number of computer games in the past, including Sony Computer Entertainment's Killzone 2, which scooped a silver at this year's Cannes. The appointment comes in the same week that Agency Republic won the digital advertising account for Premier Foods' Hovis after a final pitch against Work Club.

Agency Republic will handle all of Hovis' digital communications. The brand had previously worked with digital agencies on a project-by-project basis, including the Manchester-based Code.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).