AdvertiserEA Harry Potter and the Goblet of Fire
AgencyWieden & Kennedy Amsterdam
ExposureUnited Kingdom and Europe
EA's new Harry Potter game launches at the same time as the latest film 'Harry Potter and the Goblet of Fire', and this ad stars Michael Gambon, who plays Dumbledore in the film. He invites viewers to practice the water spell, showing them but at the same time a huge dragon escapes from the spell book and rampages around Dumbledore's office, setting light to papers and knocking things over. Dumbledore captures him and returns him to the spell book. The spot concludes with Dumbledore addressing the student, saying: "Never mind, I'm sure you'll soon master the Magic."