EA picks MediaCom for pan-Euro task

LONDON - MediaCom has retained the £8m UK Electronic Arts media planning and buying account as part of a consolidation of the video games publisher's pan-European business.

EA Games... retained Mediacom
EA Games... retained Mediacom

The WPP agency, the incumbent on the UK business, won the estimated £80m pan-European EA account after a final head-to-head pitch against ZenithOptimedia.

EA, the creator of hit games including the Fifa football series and 'The Sims', called the review after announcing job cuts last November on the back of second-quarter losses of $391m.

The games publisher, the world's biggest, initially invited agencies to pitch for the business in January.

Recent advertising activity for EA has supported games including 'Beatles Rock Band' and 'Grand Slam Tennis'.

It has also launched viral and TV activity through Wieden & Kennedy Amsterdam to support its 'Fifa 10' game. Ads featured Manchester United's Wayne Rooney and the line "Fifa 10: How big can football get?".

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).