EA, Porsche and Buena Vista link for Need for Speed promotion

- Entertainment software company, Electronic Arts, has partnered with Porsche and Buena Vista International in a £1 million online campaign to promote its computer game Need for Speed:Porsche 2000.

- Entertainment software company, Electronic Arts, has partnered with Porsche and Buena Vista International in a £1 million online campaign to promote its computer game Need for Speed:Porsche 2000.

The 12 week MSN campaign will promote the game in conjunction with the up coming Buena Vista film 'Gone in 60 Seconds'. The campaign will run across 14 European countries.

Gamers buying the Need for Speed:Porsche 2000 game will see a trailer for the Buena Vista film and then be directed to an MSN competition site which is jointly branded with Buena Vista, Porsche and Electronic Arts logos.



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