EA Sports 'Fifa 10: how big can football get' by Wieden + Kennedy Amsterdam

Wayne Rooney stars in this latest work to promote new game Fifa 10 which shows millions of gamers joining forces to play the game and indulge their love of football.

The campaign launches with a two minute spot which will premiere during Manchester United's match against Manchester City this Sunday (20 September).

The campaign was inspired by staggering game-play statistics that illustrate just how many people already participate in football through EA’s FIFA games.

The campaign encourages more people to join the football movement through the invitational proposition LET’S FIFA that has been carried over from the successful FIFA 09 campaign.