EA Sports 'Fifa 11' by Wieden+Kennedy Amsterdam

EA Sports is using football stars Wayne Rooney and Giorgio Chiellini to promote its new soccer Fifa 11 game.

The ad, created by Wieden+Kennedy Amsterdam, features Rooney, Real Madrid's Karim Benzema and Juventus' Giorgio Chiellini, all competing on the game against each other on a giant screen.

The two-minute ad was screened on TV during last week’s Sky Sport 1 Premier League match between Manchester Utd and Liverpool.

A Facebook fan page also launched last week to show how users can connect with friends online to play the game.


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