Early Learning Centre one of three BBH Unlimited wins

- BBH Unlimited has scooped three new accounts: Early Learning Centre, BABCO and EMAP Active.

- BBH Unlimited has scooped three new accounts: Early Learning Centre, BABCO and EMAP Active.

Early Learning Centre has appointed the agency without a pitch as its lead agency to outline and develop communication strategy with a specific brief to develop a new positioning for the brand and "bring it alive". The idea is to take ELC back to basics, following unsuccesful attempts to diversify out of its core business of toys and educational toys.

Heather Alderson, planning director of BBH Unlimited, commented: "ELC needs a more distinctive positioning to separate itself from Toys R Us and Woolworths."

The newly formed drinks company, BABCO – formed following a management breakaway from BBH's existing J&B Scotch Whisky client – has appointed BBH Unlimited to push a range of new spirits in the UK and internationally. BABCO is to launch four spirits brands, two aimed at the youth market, two at the mainstream market.

Finally, EMAP Active, the newly-formed consumer special interest division of EMAP, which groups four of the publisher's six division under one new umbrella, has appointed BBH Unlimited to work across its portfolio of 54 consumer titles.

Work on the £3 million account will range from TV to direct mail. The win follows a pitch against HHCL & Partners and one other unnamed agency. Group marketing director for EMAP Active, Andrew Gillespie, commented: "We needed more than a traditional ad agency to wok on a portfolio as broad as ours."

BBH Unlimited is the through the line subsidiary of Bartle Bogle Hegarty. Headed by Steve Kershaw as managing director, it was set up in October last year after the closure of Limbo with a brief to provide total communications solutions for customer-facing businesses.


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