Earthwatch unveils debut TV campaign through Maher Bird

The environmental charity, Earthwatch, is to advertise on television for the first time and is stretching its limited budget by recourse to an innovative media strategy.

The environmental charity, Earthwatch, is to advertise on

television for the first time and is stretching its limited budget by

recourse to an innovative media strategy.



The campaign, created by Maher Bird Associates, consists of several

two-second ads, each featuring a shot of a different endangered species.

Media planning and buying is by Frontline Media.



The Earthwatch spots, which introduce the strapline, ’Science can save

it’, will be interspersed with other commercials in the break. The last

ad to appear will be a ten-second commercial featuring a contact number

for Earthwatch and urging people to respond. The voiceover is by Toyah

Wilcox.



Graham Kerr, the creative director of MBA, said: ’The series of

two-second ads create a ’blipbreak’ and depict a broad range of animals,

insects and environments which Earthwatch’s scientific projects have

helped save.’



Dr Robert Barrington, the executive director of Earthwatch, added:

’Maher Bird Associates has created a campaign that is entirely in

keeping with our broad-reaching environmental projects.’



The campaign will run for about a month from 11 March and will be shown

on cable television channels. The ads were created and directed by Kerr

through Tele Am.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).