East Coast 'welcome to' by AMV BBDO

Train operator East Coast unveils its biggest-ever campaign to promote its First Class service starring Rory Bremner and Vic Reeves.

Showing off the personality of the service and its staff, the TV executions document trips along the route taken by celebrity faces Vic Reeves and Rory Bremner, both fellow ‘East Coasters’ from Darlington and Edinburgh respectively.

The multi-media campaign, created by AMV BBDO and planned by MPG, will break across national TV, outdoor, regional station takeovers, and will be supported by digital outdoor, digital display and internal comms.