East Midland Trains 'Stacey' by M&C Saatchi

East Midland Trains has launched an ad by M&C Saatchi to promote its new Best Fare Finder on its website.

The animated spot features former X Factor contestant Stacey Solomon demonstrating the tool and showing how easy it is to use.

The campaign will run across the East Midlands in TV, outdoor, radio, press, digital (ILN) and direct (Lida) from March 14th.