Eastenders' Barry gives an acting masterclass in latest Curry's PC World ad

We've all been there - gifted with something at Christmas that's so ill-suited it's embarrassing. To spare the awkwardness of unwrapping, Curry's PC World wants to teach you how to reimagine dull and thoughtless presents as the thing you've always dreamed of.

Curry's PC World: Eastenders' Barry gives an acting masterclass in latest spot
Curry's PC World: Eastenders' Barry gives an acting masterclass in latest spot

The brand has enlisted actor Shaun Williamson - aka Barry from Eastenders' - to deliver an acting masterclass in a series of three funny festive spots designed to help people overcome the "emotional minefield" of the gifting exchange.

In the latest work, which breaks today on social media, Williamson teaches a class how to reimagine a coffee mug by picturing the coffee that could be made within it. Or, as Williamson says in dramatic tones:

"A ship sailing on a black, steaming sea of Bolivian elixir...Feel the warmth caress your insides..."

Brand: Curry's PC World

Client: Bridget Meiring, Social Media Marketing Manager 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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