Easter 2016 ads: the best so far

A Loch Ness stunt, a giant chocolate hen, and an egg hunt for grown-ups feature in this year's batch of Easter ads. Campaign rounds up the best brand efforts for the holiday.

Co-op Food "the eggsperiments" by Forever Beta

The Co-operative Food has created eight online films, called "the eggsperiments", in which members of the public step up to help a stranger in need, who is actually an actor hired by the brand. The campaign aims to inspire people to be "good eggs". 

Cadbury "#EggsEverywhere" by psLive

Cadbury dropped three giant eggs into the Loch Ness to make it look as if the Loch Ness Monster is slowly emerging from beneath the surface. PsLive, which is part of Dentsu Aegis Network, handled the experiential work.

Lidl "Easter Chocolate" by TBWA\London

Created by TBWA\London, Lidl’s ad shows schoolchildren organising an Easter egg hunt for their parents.

Asda "chocolate hen" by VCCP

A giant chocolate hen climbs to the roof of a supermarket and lays eggs for customers in Asda’s Easter campaign, created by VCCP.

Aldi "choc bunnies" by McCann Manchester

Aldi spoofs Cadbury’s famous "gorilla" ad, but in this version the gorilla plays drums badly after comparing the prices of chocolate bunnies.

Morrisons "chairs" by Publicis London

A family scrambles around the house searching for extra chairs in preparation for their roast lamb dinner. This is the first ad created by Publicis London since winning the account earlier this year.

Marks & Spencer "adventures in which came first?" by Rainey Kelly Campbell Roalfe/Y&R

M&S plays on the age-old riddle: which came first, the chicken or the egg? The spot displays Easter products to the soundtrack of "Rather Be" by Clean Bandit featuring Jess Glynne, the same song used in other recent ads by the retailer. 

Carlsberg "if Carlsberg did chocolate bars" by Fold7

The beer brand launched a pop-up bar made completely out of chocolate at the Old Truman Brewery in Shoreditch. It included features of a traditional bar including a dartboard, bar stools and a TV showcasing one of England’s greatest World Cup moments, all made out of chocolate.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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