EasyJet to appoint Icon to £20m ad account

EasyJet is set to appoint Icon, part of the Chime Communications Group that also owns VCCP and Stephens Francis Whitson, to its £20 million pan-European advertising account.

EasyJet is set to appoint Icon
EasyJet is set to appoint Icon

Icon, which Chime describes as a "social communications" agency, is in final procurement-based talks with easyJet following a final pitch against Grey London. The previous incumbent on the account was Publicis London.

The pitch kicked off at the beginning of this year as the brand moved to introduce a more brand-led approach to its advertising.

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published