EasyJet to appoint Icon to £20m ad account

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EasyJet is set to appoint Icon
EasyJet is set to appoint Icon

EasyJet is set to appoint Icon, part of the Chime Communications Group that also owns VCCP and Stephens Francis Whitson, to its £20 million pan-European advertising account.

Icon, which Chime describes as a "social communications" agency, is in final procurement-based talks with easyJet following a final pitch against Grey London. The previous incumbent on the account was Publicis London.

The pitch kicked off at the beginning of this year as the brand moved to introduce a more brand-led approach to its advertising.

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