EasyJet brings Holland to life with immersive theatre

EasyJet has installed a mysterious orange aeroplane door in Shoreditch, with passers-by invited in to experience Holland.

  • The flowery star of EasyJet's 'Why not?' campaign peeps out of a hidden plane door in Shoreditch (All photos: Nathan Pask at Kayte Ellis Agency)

    The flowery star of EasyJet's 'Why not?' campaign peeps out of a hidden plane door in Shoreditch (All photos: Nathan Pask at Kayte Ellis Agency)

  • EasyJet's flowerman experiences the joys of Shoreditch....

    EasyJet's flowerman experiences the joys of Shoreditch....

  • A living portrait of Van Gogh

    A living portrait of Van Gogh

  • Visitors can ride a bike to recreate cycling in Amsterdam

    Visitors can ride a bike to recreate cycling in Amsterdam

  • The experience closes with a field of tulips

    The experience closes with a field of tulips

of

The airline and its agency VCCP have partnered the Dutch Tourism Board and Amsterdam's Schipol Airport to recreate famous experiences from the capital city.

These include a trip down the canal, an art gallery visit, a living portrait of Vincent Van Gogh and a field of tulips.

The experience is an extension of easyJet's 'Why not?' campaign, launched last month to encourage travellers to make more spontaneous trips. The pop-up brings to life one of the campaign's stars, easyJet's flowerman.

The pop-up is running at the N&C Showrooms in London's Shoreditch High Street over the weekend of 15/16 October.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Accenture 'is building new breed of agency' with Karmarama

Accenture has confirmed it has bought independent agency Karmarama in a dramatic move by a consulting firm to move into the advertising business.

Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More