EasyJet brings Holland to life with immersive theatre

EasyJet has installed a mysterious orange aeroplane door in Shoreditch, with passers-by invited in to experience Holland.

  • The flowery star of EasyJet's 'Why not?' campaign peeps out of a hidden plane door in Shoreditch (All photos: Nathan Pask at Kayte Ellis Agency)

    The flowery star of EasyJet's 'Why not?' campaign peeps out of a hidden plane door in Shoreditch (All photos: Nathan Pask at Kayte Ellis Agency)

  • EasyJet's flowerman experiences the joys of Shoreditch....

    EasyJet's flowerman experiences the joys of Shoreditch....

  • A living portrait of Van Gogh

    A living portrait of Van Gogh

  • Visitors can ride a bike to recreate cycling in Amsterdam

    Visitors can ride a bike to recreate cycling in Amsterdam

  • The experience closes with a field of tulips

    The experience closes with a field of tulips

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The airline and its agency VCCP have partnered the Dutch Tourism Board and Amsterdam's Schipol Airport to recreate famous experiences from the capital city.

These include a trip down the canal, an art gallery visit, a living portrait of Vincent Van Gogh and a field of tulips.

The experience is an extension of easyJet's 'Why not?' campaign, launched last month to encourage travellers to make more spontaneous trips. The pop-up brings to life one of the campaign's stars, easyJet's flowerman.

The pop-up is running at the N&C Showrooms in London's Shoreditch High Street over the weekend of 15/16 October.

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