EasyJet creates Dutch sprinkles pop-up café

EasyJet, the budget airline, is celebrating Dutch culture with a pop-up café in partnership with the Netherlands Board of Tourism and Conventions.

EasyJet creates Dutch sprinkles pop-up café

The café will serve Hagelslag on bread, or sprinkles on buttered bread, a popular Dutch breakfast dish.

Guests will enter the brightly coloured pop-up through an aeroplane door and then order from the DIY sprinkle menu. They can choose a base, types of sprinkles and a Dutch art template.

Food influencers The Meringue Girls have created edible Dutch artwork for the café too.

People will also have the opportunity to win flights to Holland when sharing their images of the pop-up on social media with the hashtag #SprinklesCafe.

It will open for three days from 22 September in London's Leicester Square.

EasyJet is working with VCCP and Bearded Kitten on the pop-up.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).