easyJet introduces £50m 'Europe by easyJet' campaign

Low cost airline easyJet is launching a Pan-European ad campaign to introduce its new strapline, 'Europe by easyJet.'

The "Where are you going" ad will run across all major European markets including France, Italy, Switzerland, Germany and the UK.

A television campaign will run from this Wednesday (3 October) and there will be additional activity across press, outdoor and online media.

Created by VCCP, the ad begins by asking "Where are you going?" before running though a montage of photographs of people on holiday, shot by award winning photographer, Elaine Constantine.

The ad features the song 'Techno Fan' by indie band The Wombats.

The spot is part of the airline's £50m pan-European brand campaign to reposition itself as a carrier that connects people.

Customers can get involved with the campaign and create their own version of the ad by uploading photos showing their own travelling experiences on Facebook.

The executive creative director behind the ad was Darren Bailes. The copywriter on the ad was Daniel Bryant, while Rachel Robinson was the art director. The production company was Santucci & Co. Elaine Constantine directed the spot.

Peter Duffy, marketing director at easyJet, said: "Over the past 15 years we've connected more and more of the people of Europe by making travel easy and affordable. We're really proud of this and it will continue to be at the heart of everything we do."

The campaign was booked by Omnicom Group media agency OMD, which retained the £25m pan-European media planning and buying business for the airline in October last year, after a year long competitive pitch process involving Carat and MEC.

Follow Sara Kimberley on Twitter @SaraKimberley


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published