EasyJet signs multimillion pound innovation deal

EasyJet has joined the raft of brands seeking arrangements with tech start-ups, signing a deal with incubator Founders Factory.

EasyJet signs multimillion pound innovation deal

The multimillion pound, five-year deal gives the airline a shareholding in Founders Factory and means it will scale and invest in five early-stage start-ups and "co-create from scratch" two new companies each year.

It is the sixth and final corporate partner of Founders Factory, which was created by internet enterpreneurs Brent Hoberman and Henry Lane Fox and aims to build 200 start-ups in six different sectors.

The other partners are Aviva, L’Oreal, Guardian Media Group, China’s CSC Group and education publisher Holtzbrinck.  

Carolyn McCall, CEO of easyJet, said: "This partnership will create real value for easyJet and our passengers by putting disruptive thinking at the centre of our digital strategy. Over the last five years, we have used digital to transform the airline and the experience of our passengers.

"Connecting the talented easyJet team with the next generation of disruptive entrepreneurs will only continue to drive fresh thinking and uncover new opportunities … [and] help us to keep making travel easy and affordable."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published