EBay kicks off £22m pan-European review

LONDON - EBay has called a pitch for its £22 million pan-European ad account in a bid to consolidate its agency arrangements across Europe.

EBay...calling pitch for European ad account
EBay...calling pitch for European ad account

The global auction site has finalised a shortlist comprising its roster agencies in the main European markets, plus non-roster agencies.

EBay's European marketing director, Torsten Schuppe, is leading the review. 

The company has asked the shortlisted agencies to show how they can support eBay on a pan-European, rather than on a local, basis.

EBay roster agencies in Europe include Albion in the UK, Euro RSCG in France and Springer & Jacoby in Germany.

Part of the review process could see eBay moving some of its advertising services in-house into newly formed "centres of excellence". 

EBay is also expected to review its UK media account, which is held by PHD, this year.

Carat was handed the pre-Christmas £1.2 million media account on a short-term basis in November.

In December, eBay consolidated its marketing teams into its Zurich offices, following the announcement of a global restructure that was expected to lead to redundancies of 1 per cent of its workforce. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).