Ebay marks brand refresh with European creative review

Ebay will kick off a review of its European creative account next year after refreshing its global brand strategy.

Ebay: works with DDB Europe
Ebay: works with DDB Europe

DDB Berlin is the brand’s agency of record in Italy and Germany, with Adam & Eve/DDB providing creative support in the UK. The two are collectively referred to by eBay as DDB Europe. 

The e-commerce site will appoint an agency to handle briefs across the UK, Germany and Italy to help with the "next phase of its brand evolution". AAR is running the pitch process.

DDB Europe created eBay’s most recent spot, "Survive the disco", which showcases Christmas gift ideas in the context of an awkward school disco.

An eBay spokesman said the company reviewed its creative accounts on a regular basis. He added: "At an exciting time for the evolution of the eBay global brand, the marketplace is reviewing its creative agency brief in Europe. 

"Over the past 21 years, eBay has grown to become one of the world’s best-known marketplaces and is now embarking upon the next phase of its brand evolution."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More