eBay reveals UK's top 20 mobile shopping locations

Birmingham is the UK's number one location for mobile shopping, according to new research from eBay.

eBay reveals UK's top 20 mobile shopping locations

The online auction site has has calculated the top twenty locations in the UK where shoppers purchase goods from mobile devices. South London, Sheffield, Nottingham and Belfast join Birmingham in the top five.

Olivier Ropars, eBay senior director for EU mobile, said that the new research shows that mobile technology presents a great opportunity for retailers as more and more shoppers take to purchasing goods through their phones and tablets.

"Shoppers want convenience, speed and choice," he said. "They want to shop anytime, anywhere, on any device and retailers have to respond to how they are shopping."

The data shows that clothes, shoes and accessories are the most popular items being bought on mobile devices, along with technology and motors. Mobile shopping seems to be increasing year-on-year for eBay, with the company transacting $13 billion in mobile sales last year, more than double that of in 2011. This year they expect to make $20 billion in sales on smartphones and tablets.

The full list of locations:

1. Birmingham

2. South London

3. Sheffield

4. Nottingham

5. Belfast

6. North London

7. Leicester

8. Peterborough

9. East London

10. Bristol

11. Newcastle

12. Manchester

13. Cardiff

14. Portsmouth

15. Doncaster

16. Coventry

17. Derby

18. Brighton

19. Reading

20. Chelmsford

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published