EBay reviews European media agencies

EBay, the online auction site, is reviewing its media agencies across Europe, putting Dentsu's Carat and mobile agency Fetch on alert.

EBay: reviews its media agencies across Europe
EBay: reviews its media agencies across Europe

It is not clear what stage the pitch is at and a spokesman for eBay declined to comment on the process, beyond confirming that, "We are conducting a review of our media agency portfolio in Europe."

Carat is the incumbent agency working eBay’s media planning and buying accounts across Europe – in particular in France, Italy and the UK.

The shop began working with eBay in November 2008, when it was appointed to work on a pre-Christmas project, and was named the company’s European media agency of record for both planning and buying in 2011.

Carat then created a bespoke central account hub in London to service the client. EBay’s previous media agency was PHD.

A spokesman for Carat had not responded to a request for comment by the time of publication.

In November 2012, eBay also appointed Fetch to handle its mobile media and creative campaigns across Europe, after a competitive pitch against eight unnamed agencies. A spokeswoman from Fetch declined to comment.

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