Ebay takes auctions to mobile users

Online auction giant eBay is going mobile, having struck a deal with content applications developer Volantis that enables bidders to track and raise their bids from their handsets.

EBay members will be sent SMS alerts when they're outbid on an item, if they win an auction and when an auction ends. The 'outbid' message will contain a mobile WAP link where users can increase their bid.

The service, which costs 25p per message received, will also alert sellers if a buyer fills out purchase information at checkout and if they get feedback.

Users can turn off alerts at night. EBay members can sign up to the eBay Anywhere service at ebay.volantis.net/anywhere.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).