After blitzing Britain’s posters, internet travel firm Ebookers.com
is ploughing a proportion of its media budget into radio, with campaigns
through Opus and Virgin Radio.
Through the radio sales house Opus, Ebookers has paid for a one-year
sponsorship of the weather on News Direct and LBC, which starts this
The dotcom is also running a campaign on Classic FM and sponsoring a
competition on the GWR FM Network.
The Opus deal, which is worth pounds 500,000, was put together by client
sales executive Peter Moniak and group promotions controller Seth Clancy
with George Stone, head of radio at Ebookers.
Virgin Radio’s sales team has also received a chunk of Ebookers’ budget
after persuading the company to run an ad drive on both its website and
on the station itself.
The deal consists of five ten-second advertisements highlighting
Ebookers travel products. There is also Ebookers branding on the Virgin
Radio website and links to Ebookers’ own site where visitors can
purchase holidays and flights.
Stone said: ’More and more people are listening to the radio while they
surf the internet, so it makes sense for us to advertise on the only
medium that is available where we do our business.’