Ebookers revamps hotel app

Ebookers.com, the online travel agent, has launched a more enhanced iPad Hotels app, which will for the first time will showcase its booking facility.

Ebookers: updates hotel app
Ebookers: updates hotel app

The iPad app is an enhanced version of the iPad app Ebookers.com launched in May this year, which pulled together socially generated travel content from the web.

But, unlike the new app, it didn't have a booking feature.

The new app has a number of key features, such as the ability to "compare hotel prices", "browse and book hotels", "find nearby hotels via GPS" and "sort hotels by location, price, star rating and review scoring".

The app is being rolled out today (30 September) and will be free to download from the Apple store.

Tamer Tamar, president of ebookers, said: "The launch of our Hotels iPad app is another exciting step as we look to strengthen our mobile offering, and continue to help travellers to 'book easier and travel happier' with us."

Earlier this year, ebookers.com launched a mobile site, pulling together user reviews to help its users choose their next holiday destinations.

It also rolled out a new TV campaign, created by Watermill, to support its brand refresh, which formed part of its "Book easier, travel happier" initiative.

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published