EC officials to base new car advertising code on UK formula

Britain’s rules on car advertising are set to form the basis of a code to be adopted by countries across Europe.

Britain’s rules on car advertising are set to form the basis of a

code to be adopted by countries across Europe.



European Commission officials confirmed their intention to base the code

on British guidelines, despite earlier reports that they believed car

advertisers in the UK were flouting them (Campaign, 30 January).



The assurance came at a meeting last week between EC and British

Government representatives and senior executives from the Advertising

Association, the Advertising Standards Authority and the Independent

Television Commission.



The AA called for the meeting amid fears that Britain, which recently

assumed EU presidency, might try to push through an unrealistic and

ineffective code as part of a commitment to improve road safety among

member states.



But industry lobbyists were told that both the British Government and

the Commission believed the UK code worked well apart from ’occasional

breaches’ and that the proposed European guidelines would be almost an

exact replica of the British ones.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).