ECI completes £45 million private equity deal

Private equity firm ECI has completed its buyout of digital media company i-level for £45.5 million.

I-level...ECI has purchased 60 per cent
I-level...ECI has purchased 60 per cent
ECI has taken a 60 per cent stake in the firm, with the remaining shareholding being held by the existing management, which will inject more cash.

Existing shareholders include the i-level founders Andrew Walmsley and Charlie Dobres; David Pattison, who joined last year as the chief executive of the parent company; Faith Carthy, the group managing director; plus various other current and former employees.

David Pattison, i-level chief executive, said: "With ECI we now have the perfect investor to provide support and a significant war chest for both UK and International investment and acquisition."

I-level, the UK's largest independent media agency, has been the subject of numerous approaches in recent months since it appointed investment banking advisors to investigate its options ahead of a possible sale in October last year.

ECI director David Ewing said: "I-level is a fantastic company operating in a fast-growing market run by a great management team. We are excited about the opportunity to support the continuing strong growth of the business."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).