Eco-town ad 'misled' about brownfield status

LONDON - The Advertising Standards Authority has upheld a complaint against a Government ad that exaggerated the benefits of an eco-town.

Eco-town...ad misled over brownfield status
Eco-town...ad misled over brownfield status

The ad claimed that the 5,000-home Curborough eco-town near Lichfield in Staffordshire would be built on a brownfield site.

However, the Department for Communities and Local Government has now admitted that most of the development would use greenfield land.

The ASA upheld the complaint but dismissed another about claims that half of the development would be affordable housing.

Developers pulled out of the Curborough eco-town in July.

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