EDC sells Dare to Oliver Group

EDC UK has sold Dare to Oliver Group, the agency group with clients including BMW, Starbucks and PepsiCo.

Dare chief executive Leigh Thomas (above) is expected to stay at the agency following the deal.
Dare chief executive Leigh Thomas (above) is expected to stay at the agency following the deal.

The shop will continue to operate as a stand-alone agency within the Oliver Group. It will move into Oliver’s offices in Tabernacle Street, near Shoreditch.

Dare’s management team, including the chief executive Leigh Thomas, and the executive partner, Toby Horry, and creative partner, Brian Cooper, are expected to stay at the agency following the deal.

Mark Collier, the non-executive chairman of Dare, said: "This is a hugely exciting opportunity for Dare to be part of such a progressive and fast-growing marketing services group. The Oliver model is genuinely unique and it is proving to be increasingly attractive to clients, both in the UK and internationally.

"Dare will now be able to work alongside Oliver, with access to its global agency resources, whilst remaining an independent brand."

The Dare sale does not affect the brand strategy and design agency Identica, nor Elvis, the integrated agency.

Oliver has offices in London, Dublin, New York, San Francisco, Miami, Paris, Amsterdam, Hong Kong, Sydney, Frankfurt and Singapore.

Simon Martin, the chief executive of Oliver Group, said: "Dare is an innovator in the digital space, creating hugely engaging digital experiences.

"We are excited by the possibilities of bringing them into the Oliver Group and believe the synergies between the two companies innovative mindset’s will lead to an exciting future."

Paul Hammersley left his position as the chief executive of EDC UK, Dare’s parent group, in November last year. The EDC UK group had recently split with its Canadian parent Vision7.

The Vision 7 predecessor Cossette bought Dare in 2007. It merged with its sister agency MCBD in 2010.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published