Eden and Phones4U secure C4 film deal

Eden, the joint venture from The7stars and Adam and Eve, has brokered a seven-figure sponsorship deal for independent mobile phone retailer, Phones4U.

Phones4u: sponsorship deal for Channel 4 films brokered by Eden
Phones4u: sponsorship deal for Channel 4 films brokered by Eden

The campaign will run for eight months and cover all films on E4, films at 7pm on Film4 and Channel 4 films from 5.30pm.  

Caspar Nelson, head of band communications at Phones4U, said: "This is a major campaign for Phones4U and Eden has answered our brief perfectly.

"While sponsorship of TV shows has worked well for us in the past, we felt it was now time to increase our profile among a wider audience and we're confident this campaign will help us achieve this aim."

Rhiannon Murphy, head of TV at the7stars, said: "Phones4U has always been a heavy supporter of sponsorship, but this is the biggest project the brand has undertaken so far.

Murphy said: "Films on Channel 4 felt like the natural progression from the sponsorship of TV shows like 'Hollyoaks' and 'Harry Hill' – it offers a superior viewing experience and fits perfectly in with Phones4U's commercial strategy."

The7stars was recently appointed by Ibiza Rocks to handle the planning and buying on its first full marketing campaign.

Follow Nick Batten on Twitter @NickBatten2

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).