EDF Energy 'feel better energy launch' by AMV BBDO

EDF Energy has launched a campaign featuring a new brand character.

The campaign promotes EDF's new Blue+Price Promise tariff – its first 100 per cent nuclear-backed tariff.

The character is based on the YouTube hit "dancing robot" character Keepon, which has been licensed to the brand.

Credits

Creative agency
Creative team
Agency account managers
Media agency
MPG
Media planner
Production company
Director
Photographer
Production co. producer
Post-production company
Audio post-production
Anamatronics
Robot design & build
Exposure
Direct agency
AIS

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