Directed by Benito, EDF Energy's lastest TV ad cuts between former Olympic champions past and present.
Reflecting on their halcyon days, they talk about the scale of their achievements and what it means to them looking back.
The ad then draws the connection between overcome massive odds in a lifetime with the challenge of climate change.
The spot is the follow-up to EDF's "it's not easy being green" ad that launched earlier this year. It is supported by a radio campaign and digital activity.