EDF Energy has released another campaign featuring its mascot, Zingy, which coincides with the launch of the energy provider’s latest Blue + Price Promise tariff.
The campaign was created by Abbott Mead Vickers BBDO and highlights that more than one million accounts have signed up to the tariff.
The TV spot, which will be supported by social media activity, shows Zingy travelling on the back of a basset hound on his way home. It will also be accompanied by below-the-line activity, outdoor placements and print ads.
The spot was created by Andy Booth and directed by Roenberg through Therapy.