The campaign by Abbott Mead Vickers BBDO promotes EDF's new Blue+Price Promise tariff – its first 100% nuclear-backed tariff.
The 60-second TV spot premiered yesterday evening (2 April). The character is based on YouTube hit "dancing robot" character Keepon, which has been licensed to the brand.
EDF's version is featured sitting, standing and dancing on a number of household electronic devices, including a vacuum cleaner and washing machine, set to a soundtrack of 'Together in Electric Dreams' by Phil Oakey.
The activity uses the strapline 'Feel better energy' and is also running a coverwrap on today’s 'Metro' as part of a media plan executed by MPG.
The creative team were Andy Booth and Jim Seath. The production company was Somesuch and Co.
EDF is currently reviewing its direct marketing business, while the result of its digital review is expected shortly.
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