Editorial: Adland's challenge in attracting top talent

Time was when people with job titles such as global head of talent management were confined to the communication supergroups.

The fact a micro-network such as Bartle Bogle Hegarty has opted to appoint one shows what a problem the industry has in attracting and retaining talent, whether it is raw talent from colleges or to fill senior board roles. At the bottom end, it is about convincing the best graduates that advertising remains a rewarding career; at the top, it is about identifying astute, experienced managers who are not disenchanted with a business whose average age grows ever younger. BBH's Niall Hadden has a tough challenge.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).