EDITORIAL: Agencies should follow Diageo's lead

Let's raise a glass to Diageo, which has agreed to sponsor one of Britain's best greenhorn creative teams for a year. But how many more such advertiser-led initiatives will it take before agencies face up to their responsibilities rather than let others do it for them?

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).